Apple Event 2025 When Apple conducts its product launch event on Tuesday the majority of alterations it will announce will allegedly be related to hardware and not software. The next generation of the iPhone, which contributes approximately half of the company sales, will be announced, according to Bloomberg reported Friday (Sept. 5).

Apple Event 2025 Sept. 9 Event.
The report states that the new iPhone line will consist of high-end models with new backs; iPhone 17 Pro and iPhone 17 Pro Max, a new ultrathin model; iPhone 17 Air, and a more basic model with a slightly larger screen; the iPhone 17.
The report added that the new Apple smartwatches will be an Apple Watch Ultra 3 with slightly larger screen, an Apple Watch Series 11 with a new screen with a higher maximum brightness, and an Apple Watch SE with newer displays and faster chip.
The report clearly states that the AirPods Pro 3 to be released by the company can come with smaller charging cases complete with a new pairing feature and a new software feature that will translate conversations.
iPhone 16 Pro Max: The Pinnacle of Smartphone Innovation
When Apple presented the next product launch event the company claimed that the event would be broadcasted on apple.com, Apple TV and YouTube Live.
Apple CEO Tim Cook also hyped up the event by posting on the Apple newsroom site: Get ready to be awed by the coming of an awe dropping on Tuesday, September 9!
On Aug. 24, it was announced that the new changes to the iPhone line will start a three-year revamp of the smart phones that will follow a succession of moderate upgrades.
Apple will also release its first foldable iPhone next year that will feature five cameras and have no SIM card slot.
In 2027, the company will celebrate 20 years of its smartphone by releasing an iPhone 20 model with curved glass on all sides, and will be a departure from the more square-shaped form of the phone that Apple has been producing in the previous five years.
Mark Gurman of Bloomberg reported on the same day (Aug. 24): The bottom line: 2025 will not be an iPhone revolutionary year. However, it will establish the basis of tremendous changes in 2026 and 2027, so it will be an exciting year among iPhone enthusiasts.
Apple next-generation iphone, apple watch, and more event.
Apple is now gearing up to hold its much-hyped product launch event on Tuesday, September 9, during which the firm will unleash a number of new products. As Bloomberg explains, the majority of updates this year will be focused on the hardware improvements as opposed to the software features. The focus will be on the next round of iPhones, Apple Watches and AirPods, which will mark the further push of Apple to take over the high-end tech market.
N-Generation iPhones.
The iPhone has been the biggest Apple product making close to half of their total sales. This year, Apple is also said to be launching an updated iPhone 17 series that appeals to a broad spectrum of users.
iPhone 17 Pro and Pro Max
These premium models will have new designs on the back with both a new look, and a new system.
iPhone 17 Air: As an ultrathin model, this product focuses on mobility and smoothness and will appeal to buyers who value lightweight designs.
iPhone 17 (Basic Model): The basic version will feature a marginally bigger screen, providing a richer viewing experience at a relatively lower price point than the Pro models. This is a collection of products that demonstrate the approach that Apple has adopted to segment its flagship smartphone models to suit the needs of various consumers. Though the transitions are more evolutionary than revolutionary, they will have laid the groundwork of a three-year process that will re-define the iPhone family.
iPhone future.
A report by Mark Gurman in Bloomberg on August 24 provided a hint of how Apple views its smartphones in the long run. The next generation of iPhone 17 series is just a beginning.
2026: Apple will launch its first foldable iPhone which will have five cameras and no SIM card slot. This will be a huge breakthrough in design and functionality.
2027: company will launch the iPhone 20 (to honor the 20th anniversary of the original iPhone) with all-around curved glass. This futuristic style will overcome the squared-off design that has permeated new models, reflecting Apple readiness to take risks in new radical design styles.
Gurman believes that 2025 will not be revolutionary, but it will be a pivotal moment that will lead to radical changes in the years to come.
New Apple Watches
Besides iPhones, Apple is about to launch three new versions of its Apple Watch:
Apple Watch Ultra 3: Like other sports watches, the product aimed at the outdoor and adventure community will have a slightly bigger screen size to make it more user-friendly.
Apple Watch Series 11: This is a mainstream product that will feature a new display with a higher maximum brightness, which will improve the ability to see in bright conditions.
Apple Watch SE: The new SE model would be targeted at those willing to pay less, but it will still have newer screens and a more powerful chip than ever before.
Those updates show that Apple is trying to ensure that the Apple Watch remains relevant to a wide range of consumers, including athletes and professionals, as well as regular users.
AirPods Pro 3
New meaningful upgrades are also supposed to be made to a popular line of AirPods Pro that Apple has. The next AirPods Pro 3 will probably have:
The charging cases will be smaller and easier to carry.
Another matching system to ensure an easy connection of devices.
An innovative software capability that interprets conversations and may make the earbuds appear to be a language translator in real time.
When achieved successfully, this translation feature can make the AirPods much more useful as not only an audio accessory but also as a communication tool.
Event Details and Streaming
The September 9 event will be aired live on apple.com, the Apple TV application, and YouTube live making it accessible worldwide. Apple CEO Tim Cook has already woken up the fans with a message on the Apple newsroom site, telling fans to be ready to have their socks blown off by an Apple event.
Grounding the Future.
Although the 2025 Apple event might not be the breakthrough the fans desperately need, it will provide the foundation leading to major changes in the coming years. The iPhone 17, as well as the improvements to the Apple Watch and the AirPods Pro, represent the incremental but deliberate approach of Apple. As Mark Gurman has reported, 2025 is the year of laying the groundwork. Apple is clearly making a transition to a new era of smartphone innovation with a foldable iPhone likely in 2026 and the futuristic iPhone 20 in 2027. At this point, the date will be September 9 and all tech enthusiasts around the globe will be watching the next era in Apple development.
